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A Conversation with Jonny Longden of Journey Further

1000 Experiments Club

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How to Build an Experimentation Team?

In terms of getting back to experimentation and building teams, what is your general rule of thumb? Do you have a certain format or framework on which you base your recommendation? I think it definitely does depend on the organization. Different businesses are set up very differently in terms of how they're structured around who is responsible for development,. Who's responsible for KPIs around the website and things like that.

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