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The Secret to Gift Giving
Hidden Brain
What Is Research Finding About Giving Socially Conscious Presence?
Jeffrey Toobin: Recipients of socially conscious gifts don't value them nearly as much as givers hope they would. He says an ad featuring the exercise bike Peloton backfired when it came to public reaction. Toobin: The backlash largely was just how inappropriate this is. This holiday, give the gift.
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