What Is Research Finding About Giving Socially Conscious Presence?

With the holidays upon us, many of us are hunting for that special something for the special someones in our lives.  It's how we show we care about them.  So why is it so hard to find the right gift?  This week, we talk with researcher Jeff Galak about why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift giver.  

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