The Rise of Purpose Native Companies

The past two years have been marked by disruptions on a scale never seen before, and it’s taking a toll on individuals and society as a whole. From “The Great Resignation” to global supply chain disruptions, businesses are grappling with huge shifts in people’s relationships with work and materialism. Each year, the Accenture Interactive team identifies the major emerging trends and challenges that will influence the year ahead. Last year’s trends spoke to how people and businesses needed to chart new territories as the shock of the initial waves of the pandemic subsided. This year, the dominant theme is about the need to respond to changes in all types of relationships – the threads that form the new fabric of life. In this episode, we’ll speak with Mark Curtis, Head of Innovation and Thought Leadership at Accenture Interactive; Martha Cotton, Managing Director and Fjord Global Co-Lead at Accenture Interactive; and Bailey Richardson, Head of Community at Substack.