The Curators Code is an effort to standardize and codify attribution for two reasons. One, because right now there isn't even enough awareness about why it's important, which is what we just talked about. But also there's some confusion about how to do it properly. And this isn't some sort of like playing internet police.
In this audio interview with Debbie Millman, Maria Popova discusses growing up in Bulgaria, the evolution of Brainpicker and inventing the curator’s code.