The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

509. The Anatomy of Bad Ads

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Understanding Advertising Failures

This chapter examines the psychology of ineffective advertising, particularly during high-stakes events like the Super Bowl. It highlights the importance of strategic planning and consumer understanding in creating successful ads, while acknowledging the creativity involved even in less successful attempts.

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