Quantity isn't Subjective; Quality Is
The GaryVee Audio Experience
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Revitalizing Email Marketing Strategies
This chapter examines the decline of email marketing open rates from 90% to 30% and underscores the necessity of understanding consumer behavior for effective targeting. It advocates for a shift towards creating relevant, engaging content while leveraging unsold inventory for community engagement. The conversation highlights the critical need for a consumer-first approach in modern marketing practices to foster brand loyalty and emotional connections.
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Transcript
