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MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business

The $100 MBA Show

CHAPTER

From Blog to Breakthrough: The Kickstarter Journey

This chapter chronicles the transformative journey of a modest blog post that ignited a successful Kickstarter campaign, attracting 30,000 email subscribers and raising ten times its initial goal. It emphasizes the importance of promptly testing market interest with a minimum viable product and adapting to user needs while maintaining a transparent and sustainable business model. The narrative concludes with the launch of Ghost, a solution designed to help independent publishers thrive in a competitive digital landscape through open-source technology.

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