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News Brief: "Go Fly Yourself": Marketing 'Sex' and the Great Stewardess Rebellion of the 1970s

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How to Be a Successful Stewardess

To get a job as a stewardess, you had to be unmarried, be childless, have straight teeth and clear skin. The average tenure of United Stewardess is only 21 months before she gets married. In 1968, after several years, the EEOC decides in favor of the stewardesses. Rules about marriage and age have to disappear, and men can start working flight attendants.

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