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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
Is There a Way to Make It Easier to Get to the Nightclub?
I used to run nightclubs for a decade and a half. We would be doing things that would entice people to come down as opposed to asking the question, why are people not attending? Is it that we need to make it easier for them to get from where they are to the nightclub? I can imagine if you're working in the nightclub business and someone comes with an idea about bus schedules, you're like, oh my god, this guy should have been an accountant. It's not sexy. What Kahnem says, this is almost like the kind of a Cassandra curse. It was actually the bus tolling table, that would have been far more effective than Transport of London.
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