iBm was the biggest supplier of home computers at the time. When Michael took their products apart, he saw that none of the parts were actually made by i b m. This inspired him to move from supplying parts and upgrading ters to building their own. The next thing he deconstructed was the supply chain.
The first stage of building up a business is to break things down. Michael Dell started a computer company in his dorm room by cracking open some early IBM PCs and figuring out what he could do better, faster, and cheaper. Then he did the same thing to the entire model of computer sales. Learn from Dell how to revolutionize an industry — using deconstruction to gain insight your competitors lack, and then building something bigger and better.
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