The Toxic Workplace in Advertising

This week's guest Ben Purkert, author of the newly released novel, The Men Can’t Be Saved, gives us some insight into the art of writing complex characters, including the downright unlikeable ones. Atrocious acts and bad behavior are at the center of storytelling, and when constructed well, supposedly unlikeable characters are often more gripping and memorable than likable ones. We’re titillated and drawn forth by a character’s conflict, bad behavior, and perhaps even downfall. A good author challenges their readers to be interested in their unlikeable characters—even through their flaws.

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