The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE TOP #1 SKILL WE ALL NEED TO WORK ON AND NO ONE TEACHES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Listening in Sales

Listening is definitely a big part of sales. Why do you think people are so bad at it? I think salespeople just like to hear themselves talk and they're taught to talk about features, benefits, their company,. Next thing you know, they're talking the entire meeting. And no one teaches us how to listen.

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