The Future of Programmatic Advertising?

Bok, say, let's talk a bit more about the developing world of immediate channels that are digit sing themselves. We believe, i think somebody said, you know, eventually every media that can be traded programmatically will and i think that's a very good way to describe it. And this will be across all screens. Our tv screens are digital and connected to the internet. You mention, out of em, we are very lish on that channel. Think that also, as the degitlization of alvum screens become more prevalent, will open up amazing opportunity for advertisers. In terms of odio, is something we've beeng also very active in, and we