Ryan: Amazon is becoming just a behemoth. They're taking over the world. So you're facing this challenge that I think some would say is just this is inevitable. Yet when you look at the pub per your book, one of the top blurbs is from Jeff Bezos himself. What did you decide to do and how did you work with Jeff Bezos and Amazon in order to thrive? Ryan: We decided that our prices were going to be the same. And number two, that blue shirts would have the power, the authority, to match online prices. No question asked.

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