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How (Not) to Write a Manifesto

Politics Unpacked

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The Tories' Manifesto for 2024

Richie Sunak is preparing a Tory manifesto for 2024. Will it focus on continuing the work he's already done? Or will we get a sense of competing ideas vying for supremacy in the Tory party? I think there are always two core messages for any political campaign, which is either it's time for a change or it's nottime for a change. Either it's don't wreck it now or it's too dangerous to let the other the other lot in. You have to choose which one of those you're going to go for. The best manifestos and the ones which work are ones which are a seamless part of the campaign where everyone is on the same page.

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