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5min chapter
Adam Heimlich, Ad Tech Time Traveler
AdExchanger
Reflecting on Alternative Histories in Online Advertising
This chapter explores how significant past corporate choices, particularly Google's acquisition of DoubleClick, could have altered the future of online advertising. It examines hypothetical scenarios of different regulatory decisions and their potential impact on the advertising landscape, including the scrutiny of Google's data practices in 2016.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode