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Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures

IndieGameBusiness®

00:00

Where Are You Running These Marketing Campaigns?

Games used to be marketed 18 months in advance. Now games are not heavily marketed until like three months before they launch. "I wouldn't think that the same rules apply of like those three months," says Jay Parini, a senior producer at Bethesda Game Studios. 'Because nobody knows you'

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