025 | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
MAFFEO DRINKS
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Introduction
Chris and Maurice discuss the importance of understanding the problem a brand solves and catering to a specific audience, using Compass Box Whiskey as an example. The chapter explores the art and science of marketing and the value in connecting with the target audience in the drinks industry.
Transcript
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