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A Powerful 2000 Year Old Life Hack & Creating Work That Lasts for Generations with Ryan Holiday

The Science of Success

CHAPTER

How Did the Perpetual Seller, for Example, Become a Book?

My editor came to my wedding and she was like, Hey, you know, you should do a book on book marketing. And we exported, I wrote a book proposal; it sold. So there were some interests, right? Obviously, or they wouldn't have bought it. And then I started talking to people about the book. Most of that marketing actually has to do with what the product is itself. so then it was really how you make and market anything that lasts.

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