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Constructing an Intangible Asset Based Value Strategy with Kai Wu

Excess Returns

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How Do You Know What Brand Equity Is?

We want to own companies who are investing heavily in technologies that are deemed to be innovative, which again, it's different each year. These companies that have more innovative property than the next 10 outperform the market by a pretty significant annualized percentage. Move on to brand equity. How do you think the best way to value that is? It seems like that would be a very difficult thing to value.

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