How To Dodge A Dodgy Candidate
How To Win An Election
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Campaign Strategies and Policy Coherence in Election
Analyzing campaign blunders, the chapter emphasizes the need for policy coherence and leadership in elections. It discusses the contrasting strategies of the Labour and Tory parties, focusing on Keir Starmer's introduction to the public and the Tory party's emphasis on message consistency. The importance of political parties delivering on promises and proving tangible changes to win voter support is highlighted.
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