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Are You Trying to Sell a Key Chain?
Companies like emerson start to vertically integrate. They are selling services that, a, theyare selling services, and then they're competing with the buyers of the service. So amerson sells a market place, right? And what amazon does is, if your key chain works well, because you're selling bunch of stuff, then they will take this data and produce an amason basic product which basically put you out of business. The more logical approach would be for them to open their system so that people can freely choose whichever a messaging service they want.