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#333: How to Pitch the Widest Net With Your Sales Story

Business of Story

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Are You Getting Impatient With These Tiny Marketing Actions?

Gowa: You have to go through those initial steps of recognizing, like, where what really is this work that i'm trying to do? A what is my specific contribution to that work? Who are these other ecosystem partners whose work it is to solve the same kind of problems for my clients? If you don't do that, if you're just spraying and praying, you're not going to have that same kind of resonant connection. And beacon, we'll talk about beacon in a second, cause beacon is, it can be related to tiny marketing s, but it's allso different. So when you're taking these actions, you're really looking to make these nactions with

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