Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#252 How To Drive Inbound Without Gated Content - Tara Robertson

Breaking B2B - B2B Marketing & Demand Generation Podcast

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The Importance of Gating Your Website

I'd never say get a full page, in my own opinion. I mean the user experience, you can have a terrible bounce rate and very few people are going to actually give you that info just to consume a bit of content. It's like, again, it's like, is it worth the value of giving up my email? You have to really think about that sometimes because you don't know what's going to happen with your email.

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