Just the Right Book with Roxanne Coady cover image

Barry Nalebuff: Don't Fight Fire With Fire; Fight Fire With Water

Just the Right Book with Roxanne Coady

CHAPTER

You Shouldn't Pay for That, Right?

In the first hour of our negotiation was, why are we having this deal? We think we can get to sales of x without you. To the extent we get above x, we couldn't have done it without you. And so therefore, let's agree to make this pie as big as possible. Let's work to make that happen. You'll pay full price up to x and half price thereafter. So that was brilliant, and it worked out spectacularly well. The company grew, i think, ten times, ten times your revenue. But one of the things that i saw in my days as an accountant, or i see now when i read about it, is you sell to

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