2min chapter

Content, Briefly cover image

Crossbeam: How Sean Blanda Built a 55,000-person Newsletter

Content, Briefly

CHAPTER

The Job of the Content Leader

As brands get bigger in the scale and the pressure to grow more, they lose that like humanity. That trust is so hard to earn and keep. And I don't think it should be brushed aside that that's true. You can even, you're seeing it with LinkedIn all over - company pages on LinkedIn actually don't do so well right now.

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