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Cold plunging for me - it's the energy. I just get in there for 2-3 minutes and my morning is accelerated. I'm clear and I'm concise. It's a fast-track in meditation. I could go and sit for 10-20 minutes, which I encourage people to do as well, but 2-3 minutes in the Plunge gives me almost that same feeling in my mind as the mental apps get turned off. - Ryan Duey

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Wellness Force Radio Episode 423

Founder of Plunge and Capitol Floats, Ryan Duey, explores the power of conscious breathing with cold therapy, how to cultivate both physical and emotional resilience with a daily cold therapy practice plus what brown fat is and how it accelerates your metabolism.

Did you know that pairing cold therapy with breathwork can give you supreme longevity and wellness benefits?

Join us as we take a deep dive look at the benefits of cold therapy for weight loss, immunity, and mental health.

Biohack Your Mind & Body with Plunge Ice Baths!

Get $150 off your Plunge order with the code 'WELLNESSFORCE'

Plunge's revolutionary Cold Plunge uses powerful cooling, filtration, and sanitation to give you cold, clean water whenever you want it, making it far superior to an ice bath or chest freezer. The Plunge is safe for indoor or outdoor use and we've made installation truly plug-and-plunge. Fill your Plunge up with a hose, turn it on, set your temp (down to 39F) and you're all set.

Plunge was born out of optimistic vision during a challenging time. In March 2020, COVID-19 shut down Michael's float spas and with his newly found free time, he looked at the cold plunges on the market and found them shockingly expensive. Enlisting the help of his dad, they were determined to create a more affordable option. After countless iterations and improvements, the Plunge was born. A friendship turned into a powerful partnership when Ryan Duey came on board. Michael and Ryan have a common passion for cold plunging, floating, and building win-win relationships. After building the first 20 Plunges out of Michael's garage, they have since opened a factory in Sacramento and are sending Plunges all over the world!

Listen To Episode 423 As Ryan Duey Uncovers: [1:30] Float Tanks, Plant Medicine & Ice Baths

• Ryan Duey
• Get $150 off your Plunge order with the code 'WELLNESSFORCE'
• Capitol Floats
• The changes Josh is going through as a new parent and how doing cold plunges have really been helping him.
• How Ryan's motorcycle accident in Thailand launched him into the world of wellness.
• His first experiences with plant medicine after the accident and why he felt called.
• Temple of the Way of Light
• Why he became interested in float tanks as a way to help him prepare for his plant medicine experience.
• What messages he received from his plant medicine journey and the work he continued to do afterward to heal.
• How Ryan listened to his intuition when he wasn't ready to begin a float tank business but he could relax because he knew that day would come in the future.
• The power of cultivating patience and resilience in our lives.
• Opportunities he was presented with early on in his entrepreneur journey and the obstacles he faced.

[15:30] How Wim Hof Inspired Ryan

• Why our drive to do something can sometimes come from an unhealthy place.
• MAPS, the Multidisciplinary Association for Psychedelic Studies
• 210 Brad Burge
• The moment when things finally started happening and his business could finally launch.
• What lights him up the most about float tanks and ice baths.
• The fact that entrepreneurship has really been glamorized and there is a price to be paid if you follow that path.
• Why the best form of therapy for you will be one that is challenging because that experience will truly help you grow.
• 410 Mark Divine
• Wim Hof
• Why Ryan believes he was getting sick after sick for 6 months straight.
• How Wim Hof's breathwork method was added to Ryan's morning routine to help him combat getting constant colds for so long.
• Why the more we push and serve, the more we have to recalibrate ourselves to heal and be in integrity with ourselves.
• What areas of health Josh is focusing on the most while raising a newborn baby: sleep, CBD, cold plunge, sauna, magnesium, and breathwork.
• Dr. Andrew Weil
• How you can invest in your health and it costs less in 1 month compared to going out and drinking and partying over 1 weekend.

[24:00] The Benefits of Cold Plunges

• Exploring the benefits of cold plunge and how it can help your wellness journey.
• How ice baths can help your body get into a natural state like CBD but it will work differently for everyone.
• Why all you need is 2-3 minutes in a cold plunge as a fast track to starting your day.
• Josh's own cold plunge practice of 3 minutes at 39 F but some people like Ryan will do it at 46 F.
• Why Ryan believes a cold plunge is the best workout for your nervous system compared to a physical workout.
• What thoughts and emotions may bubble up during a cold plunge so you know what to expect.
• Why doing an ice bath can be so empowering as you go from a sympathetic state to being in control of the experience.
• The power of doing really hard things to combat how our modern world has made us soft physically and emotionally.
• Why weight loss, metabolism, and immunity are the biggest benefits for Josh with his cold plunge practice.
• Dr. Andrew Huberman
• The science behind what can happen for each unique person when they get their core body temperature down during a cold plunge.
• Why some people may only need 60 seconds to bring their core body temperature down.
• How to find out which cold plunge temperature will give you the results you want.
• Why shivering means your body's metabolism is improving.

[36:30] How Ice Baths Help Heal CV19 & Build Brown Fat

• Dr. Andrew Huberman
• Dr. Rhonda Patrick
• Breaking down what brown fat is and how it helps burn energy for you in cold environments.
• Benefits Ryan has seen with brown fat and who he suggests going to for more information.
• Dr. Rhonda Patrick on her cold plunge experience
• Scientific Evidence-Based Effects of Hydrotherapy on Various Systems of the Body
• How cold water therapy can be used to boost your immune system.
• Benefits CV-19 long haulers have experienced from doing cold plunges.
• A testimonial from a Cold Plunge user about how their product and cold water therapy helped improve his symptoms.
• What Josh is currently doing including the Kaufmann Protocol and cold plunges to help him heal his sinuses.
• The Kaufmann Protocol
• The power of tuning in and really listening to what our bodies need.
• How putting your body through the stress of a cold plunge is a great barometer to gather data about your health.
• Vipassana Meditation – A Spartan Race For The Mind
• What Josh's Vipassana experience taught him as all of this pain started coming up in his body.

[45:30] The Magic of Cold Plunges & Floating

• Exploring the spirituality component of both float tanks and cold plunges.
• What spirituality means to Ryan including peace, joy, and acceptance of what is in life.
• How the sensation of a cold plunge or a float tank brings out the magic in life such as rapid awareness and perception shifts.
• John C. Lilly: The pioneer of floating
• Floating in Quiet Darkness by Glenn Perry and Lee Perry
• How he was first introduced to floating and why he loves it so much.
• MAPS 2022 Global
• Diving into the need we have in the western world to quantify how something like floating and cold water therapy can help.
• The deep rabbit hole Josh went into in 2017 to quantify his health until he realized there was no need to record everything to prove his wellness practice worked.
• 310 Ariel Garten
• Paul Chek | All is God
• 376 Mike Salemi
• 252 Oura | Harpreet Rai
• How science has practically become a religion in our modern-day society.
• 416 Ben Stewart

[55:30] The Path of Least Resistance

• Why it was difficult for Ryan to take time off from cold plunging to work on other areas of his life.
• Ryan's personal health practices and why he sometimes struggles from time to time to want to do them.
• Why the path of least resistance isn't always the way especially when it comes to physical health.
• Exploring when resistance can be a healthy thing in our lives especially for a heart-based issue.
• The tipping point we might experience when the weight of not changing becomes so great that the weight of change is the path of least resistance.
• Unpacking the self-awareness game of being a human and how our soul protects us.
• What healthy resistance is and why it's okay to say 'no' to what you don't feel called to do something like psychedelics.

[1:00:30] Healing Depression with Ice Baths

• 386 Mark Groves
• Adapted cold shower as a potential treatment for depression
• How adapted cold therapy can be a treatment for depression and anxiety.
• Why the opposite of depression is expression and how cold therapy allows us to explore that.
• The small commitment you can make when you do cold therapy and the incredible ROI it will give you as it improves your mental health.
• Why you won't be able to heal your depression if you're just constantly fighting it; you have to heal with powerful habits of self-love.
• How depression can be a momentum game and if you set yourself up for small wins, those negative feelings will gradually go away.
• The power of a cold plunge to reset your mind and stop those racing thoughts that are bombarding your day.
• One of the biggest revelations he received during a float tank session that helped him with a difficult decision.
• Why a float tank is an opportunity for Ryan to reflect on life and a cold plunge removes what cluttering his mind.

[1:09:00] Different Mediums of Cold Therapy: Unleash Your Inner Peace & Creativity

• How Josh's breathwork.io program has helped people with their daily stress and turns down the default mode network that keeps us on high alert.
• breathwork.io
• Michael Pollan
• How breathwork, floating, and cold plunging allow us to unleash our creativity, mindfulness and have a greater sense of peace.
• How Ryan's Cold Plunge product differs from other products and is so much easier to use.
• Why other mediums of cold therapy are not as sustainable as Plunge for consistent use but they're great if you're interested in trying it a couple of times.
• Ryan's experience being on Shark Tank to promote Plunge and when you can watch the episode.
• Why we're in so much more control of our health than we believe.
• How their payment plans are set up to help you pay a monthly fee rather than the full price at once.
• Ryan's hope for how your cold plunge experience will help your healing journey.
• His definition of wellness after all he's been through over the years as a wellpreneur.

Power Quotes From The Show

The Benefits of Ice Baths

"From an inflammation standpoint, there are so many benefits of cold plunging after a workout. Also, it gives me so much energy, clears my mind, and makes me feel incredible." - Ryan Duey

The Best Workout for the Nervous System

"A cold plunge is the best workout for the nervous system. We work out to tear our muscles down and they build back stronger. By getting in the plunge, you're getting outside of your comfort zone, the adrenaline is increasing, and your mind begins to stress but you have the opportunity to completely override and go from a sympathetic state of fight or flight into being in full control of your breath. By doing that cold plunge, you have literally changed your whole body system in 2-3 minutes. Think about what that could mean in everything we do in life; that you are actually in control." - Ryan Duey

How Cold Plunging Helps Heal Depression

"On a time front, cold plunging is such a short commitment and when you're in a very depressed state, big things seem so unfathomable. If you have this in your house or a river right near you or you take a cold shower, there's a moment where spending time in cold water gives you a window to make a positive shift moving forward. Just spend 2 minutes or even take 10 breaths to help you open up out of your depression and start making the actionable steps when you feel stuck." - Ryan Duey

Links From Today's Show

• Get $150 off your Plunge order with the code 'WELLNESSFORCE'
• Capitol Floats
• Temple of the Way of Light
• MAPS, the Multidisciplinary Association for Psychedelic Studies
• 210 Brad Burge
• 410 Mark Divine
• Wim Hof
• Dr. Andrew Weil
• Dr. Rhonda Patrick
• Dr. Andrew Huberman
• Dr. Rhonda Patrick on her cold plunge experience
• Scientific Evidence-Based Effects of Hydrotherapy on Various Systems of the Body
• The Kaufmann Protocol
• Vipassana Meditation – A Spartan Race For The Mind
• John C. Lilly: The pioneer of floating
• Floating in Quiet Darkness by Glenn Perry and Lee Perry
• MAPS 2022 Global
• 310 Ariel Garten
• Paul Chek | All is God
• 376 Mike Salemi
• 252 Oura | Harpreet Rai
• 416 Ben Stewart
• 386 Mark Groves
• Adapted cold shower as a potential treatment for depression
• Michael Pollan
• Leave Wellness Force a review on iTunes
• Cured Nutrition – Get 15% off of your order when you visit wellnessforce.com/cured + use the code 'WELLNESSFORCE'
• Organifi – Special 20% off to our listeners with the code 'WELLNESSFORCE'
• Paleovalley – Save 15% on your ACV Complex with the code 'JOSH'
• Drink LMNT – Zero Sugar Hydration: Get your free LMNT Sample Pack, you only cover the cost of shipping
• Botanic Tonics – Save 20% when you use the code 'WELLNESS20'
• Seeking Health - Save 10% with the code 'JOSH'
• breathwork.io
• M21 Wellness Guide
• Wellness Force Community
• Ryan Duey
  • Twitter
• Plunge
  • Facebook
  • YouTube
  • Plunge

About Ryan Duey

Ryan Duey was born and raised in Northern California. He attended Cal Poly University where he spent a semester abroad in Barcelona. The experience was so impactful that after graduation, Ryan returned to Spain and spent the next two years living and working in Madrid. After Madrid, Ryan returned to the states and began working in the front office of the San Jose Earthquakes. Soon after, Ryan had what he calls his "greatest gift": a head-on motorcycle accident in Thailand. This near death experience catapulted Ryan into a journey of self-inquiry, leading him to the jungles of the Amazon, the inside of a float tank, and a commitment to entrepreneurship in the Health and Wellness industry.

While building Capitol Floats, Sacramento's Premier Float Center, Ryan traveled to Reboot Float Spa in the Bay Area with the hopes of meeting the owner, Mike Garrett. The two quickly became friends and business confidants.

Now, six years later, Ryan and Mike are taking the next step together and have joined forces to create Plunge. Their mission is to make cold plunging as common as coffee. Ryan couldn't be more grateful and excited to be working alongside such an impressive human and building the team at Plunge.