Is There a Return to the Vertical Silos in the World of Marketing?

I don't know if you were around mingel in the times when agencies wer ik tworry in time nots. And and that ability to look at things culturally, as opposed to just in your vertical silo is such a needed virtue in the world of marketing. We're now in a situation where creative cies are undervalued by clients who are cutting fees left and right. It's all conversations about reach and frequency. I think when you look at the most powerful forces for the future of marketing, they are going to be teams that are equally adept at invention as they are at execution, creativity and media.