The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

409: Movo: Lessons from Growing a SaaS in Tough Industries - with Jason Radisson

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Sales Strategies and Innovations in SaaS

This chapter covers the early sales strategies employed by a startup, focusing on the integration of sales and operations, and the value of founder-led sales through personal networks. It emphasizes the importance of targeting senior executives, presenting a compelling value proposition, and the challenges of providing tailored solutions in the SaaS industry. Additionally, the discussion touches on innovation and agility in technology, particularly in healthcare and hospitality sectors, alongside a lightning round on business advice.

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