How the rise and fall of Ozy illustrates what's wrong with digital media
The Big Story
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What Happened to Osi?
iReporter was one of the few people in media who actually knew about osi. Investigation looked at a bunch of digital publishers that had basically paid or web traffic to their web sides. One kind of independent web traffic evaluator had declared as fraudulent, meaning not human. The traffic that ose was paying for was being sent to pages of sponsor content for partners they had.
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