#320: Understanding Your Ideal Client
The Advanced Selling Podcast
00:00
I Had Drinks With Your Wife
Don't think about how you're going to hand it to somebody for the time being. Just go through the process of saying, what are the kinds of pains i solve? And that's where those problems have turned into really good clim and the good deliverable. Most people do this exercise when we coach them, and they'll get it done, and once it's done, theythink it's sort of done. But whatever those things are, you've got to look at it through the eyes of the customer, not jus, through your own eyes.
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