The chapter features discussions about standout food outlets like Riverino Gelateria and Stoner Burger, highlighting the value of mastering a select few menu items for success in the market. It also touches on the challenges of scaling a business, focusing on distribution strategies and the importance of sourcing food fresh. Additionally, insights are shared about running a media production business like Fifth Kind Productions and handling commercial campaigns for companies with larger budgets.
Tracy Harmoush is a former investment banker turned growth mindset speaker & entrepreneur whose focus lies in fitness. In spite of “social pressure to consider”, Tracy made the bold decision to shift direction from the 9-5 corporate world to build her fitness brand. Her app, Untraceable, shares a holistic approach to health and wellness, integrating Tracy’s expertise and passion for fitness into customised workout plans and nutritional guidance. Tracy is emerging as a key speaker in leadership and self-development, thanks to her Podcast “What They Don’t Tell Us” where she interviews thought leaders to provide her listeners with the tools to shape their mindset. In this episode, Tracy and I discuss life as an entrepreneur, covering work life balance, relationships, confidence and more.
0:00 Introduction
3:22 The reality of 9-5 corporate work: Tracy’s experience in corporate investing / trading in Dubai
7:45 The evolution of Dubai culture (2000s to now)
10:33 Entrepreneurship vs corporate job: which one should you choose?
14:11 Tracy’s fitness app & why basics beat gimmicks
18:00 Dispelling common training & diet myths for women
23:05 How to overcome gym anxiety
27:12 Dubai Dating & cold approaching in the gym
32:22 How Tracy’s big success with Untraceable was an “accident” & her motivation with the podcast
38:44 Priorities & work life balance as an entrepreneur
42:00 Careers & relationships
49:33 When the relationship simply doesn’t work: not the right one, but no reason to
leave
55:44 Why being comfortable alone is crucial before being in a relationship
57:20 Negative energy exchanges & how feeling confident whilst single is “the best feeling ever’
1:00:22 Why are women attracted to bad boys?
1:03:22 Unrealistic standards & expectations
1:07:12 Building a network & valuable friendship group
1:14:05 Opening up to your partner & protecting yourself from negative energy
1:18:33 Should men speak out more about their emotions? The toxic masculinity of “men will be men”
1:22:03 Masculine & feminine energy
1:28:12 Male dating struggles in their early 20s
1:31:22 Regrets, appreciating the now & gratitude
1:38:02 The wholesome story behind Tracy’s ice cream business
1:45:20 Tracy’s current business ventures
1:50:31 Role models
1:52:11 Tracy’s #1 advice to young women
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: CODEBQMIKETHURSTON - https://shorturl.at/fRV67
» Follow Tracy «
Youtube: https://www.youtube.com/@TracyHarmoush
Instagram: https://www.instagram.com/tracyharmoush/
Tik Tok: https://www.tiktok.com/@tracyharmoush?lang=en
Untraceable: https://www.instagram.com/untraceable
