E996: Clearbit CEO & Co-founder Alex MacCaw is creating god-mode for marketers with Clearbit X, gives insights on dynamic customer targeting, prioritizing profitability over valuation, GDPR’s adverse effect on Facebook & Google, value of aggregated data & benefits of CEO coaching
This Week in Startups
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Navigating B2B Challenges in SaaS Advertising
This chapter explores the challenges faced by SaaS companies with high profit margins in customer targeting on platforms like Facebook. It highlights the development of ClearbitX for improved B2B advertising and discusses themes of enlightened leadership and communication strategies.
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