AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
EP16: Predictive Marketing; w/ Ömer Artun, founder & CEO, AgilOne (acq. by Acquia) — Product Market Fit
Product Market Fit
Recency Is the Best Predictor of Churn Prevention on SAS?
The best predictor for churn prevention is recency of engagement with the tools. You can look at period over period like engagements, whether that engagement is stable or decreasing and so forth. There's lots of tools out there that measure multiple points of data to create a composite score using some sort of learning model.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode