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Five steps to grow your business with Catalyst Software's Mark Kosoglow
How to Win podcast with Peep Laja
Outbound Versus Inbound - How Does It Play?
It all starts with going after the right customer. To win, you need to be objectively better and clearly different. If your deal's 4k a year, then you can't have an outbound strategy. And so I think outbound offers you a lot more control.
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