How to Make Your First Email Disingenuous

You have to earn the right to sell to someone. You need to build that no like and trust factor before anyone's going to even consider doing anything paid with you. If you find yourself in that situation, what I would definitely do is send not one, not just two, maybe playing three nurture emails to go out before you send anything that's an ask. It may help reacquaint your list, prove yourself to them,. put yourself in that position where they're like, oh, this person really is providing value.