
185[Strategy] Good Strategy Bad Strategy - Richard Rumelt | Strategy 101 - 3 Key components of Strategy
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
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Is Your Low Price Product Sinking Your Business?
Sarah has an email list of 5,000 people out of which 150 people have bought the product. The numbers are on point, because if 3% of her audience has bought, that's a pretty decent conversion in marketing space. With a really small list, and with a low price point product, she cannot break through,. She cannot make enough money. It's no way, no matter what she does, she cannot makeenough money. So I said, hey, Sarah, you need to work on some mid to high ticket offer, somewhere between $200 to $1,000. And for that kind of offer, you literally have to offer some sort of coaching, some sort of ongoing
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