This chapter explores the popularity of annual health checkups among millennials and Gen Z individuals in China, discussing the reasons behind it and the common medical conditions detected. It also addresses concerns regarding rising prices and highlights the expansion of the health examination market.
The health checkup industry in China is experiencing significant growth, with a plethora of health checkup packages becoming sought-after items on livestream shopping platforms. This trend is particularly surprising as millennials and Gen Z individuals emerge as new and crucial consumer bases for these health services. We investigate why! What are the most common medical conditions that wind up on their annual health checkup reports? On the show: Heyang, Li Yi & Josh Cotterill