
Balancing Tradition & Innovation as CMO of the Fortune 1 Company with William White, CMO at Walmart
The Speed of Culture Podcast
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The Importance of Understanding the Brand Purpose
The CMO of Walmart talks about the company's heritage and future plans. He says there is a culture of innovation at Wal-Mart, which has allowed them to be nimble in their decisions. "We have a very defined and felt and lived brand purpose to help our customers save money and live better," he adds.
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