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Balancing Tradition & Innovation as CMO of the Fortune 1 Company with William White, CMO at Walmart
The Speed of Culture Podcast
The Importance of Understanding the Brand Purpose
The CMO of Walmart talks about the company's heritage and future plans. He says there is a culture of innovation at Wal-Mart, which has allowed them to be nimble in their decisions. "We have a very defined and felt and lived brand purpose to help our customers save money and live better," he adds.
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