2min chapter

The CPG Guys cover image

In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen

The CPG Guys

CHAPTER

Kroger Albertsons Integration: How to Compete on the Media Level

Kroger has delivered north of 5 billion in revenue in our customer networks and retail media networks. The biggest thing from a brand perspective is if I'm a large, grosser, large retailer, I have those relationships for shelf placement,. But you have to think of who that competition is. You're competing for media dollars against TikTok, against meta, against Google and other forms.

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