How to Build a Successful Landing Page

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Most founders never make it to the landing page. The OPLP is about providing value in exchange for someone's email. Landing pages are scary because they're usually the first representation of your business. For chronic pain, I've run a bunch of interviews and found that most people can be fixed.

Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.