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Episode #114 // Marketing - Manipulation oder Notwendigkeit? // mit Wolfgang M. Schmitt
Corporate Therapy
Die Kluft zwischen Marketingidealen und Realität
Dieses Kapitel thematisiert die Spannungen zwischen echtem Engagement für Diversität und den praktischen Marketingrealitäten. Es wird untersucht, wie Unternehmen oft zwischen echtem Fortschritt und opportunistischem Verhalten wie Greenwashing und Pinkwashing schwanken.
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