The So What from BCG cover image

How to Run Your Company to Thrive in 2050

The So What from BCG

CHAPTER

How to Keep Your Head When Others Around You Are Losing Theirs

I think what I've seen fail even across the six attributes is when you launch initiatives, well, you'll see the value. But in five years or in three years or even in two years, then people get completely disengaged. How do you keep your head when others around you are losing theirs? That's where having that first attribute, which is what's your vision? Where do you want to go? As clear as possible helps. And then considering that everything you mentioned, NFTs, blockchain, the metaverse, gen AI are tools that are going to serve your vision. It becomes much easier to understand how you can leverage these tools and to separate a bit from the hype

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