In this episode Codie sits down with Jesse Itzler, millionaire entrepreneur, author, and co-founder of companies like Zico Coconut Water and Marquis Jet. They dive into his unique mindset, business journeys, failures, and the habits that define his legendary life. Jesse shares his approach to entrepreneurship, living an adventure-filled life, and why building businesses with purpose matters more than ever.

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00:00:00 - START

00:02:58 - Unique Marketing Tactics

00:03:34 - Overcoming the Fear of Embarrassment

00:04:38 - First Experience with Breakdancing

00:06:30 - Booed Off Stage

00:08:18 - Managing 50 Cent

00:13:09 - Lessons from Business Failures

00:16:56 - Creating Winning Products

00:18:48 - Leadership Style

00:22:09 - Passion and Resilience

00:24:12 - Major Business Hits and Misses

00:30:56 - Living Life Without Regrets

00:35:08 - Emotional Toll of Business Failures

00:40:00 - Importance of Relationships

00:43:02 - The Power of Equity

00:44:09 - Mentoring Future Millionaires

00:47:10 - Investing in Personal Growth

00:49:30 - Instilling Confidence in Others

00:50:04 - Parenting Philosophy

00:55:30 - The Importance of Experience Over Money

00:57:00 - Building Confidence Through Challenges

00:58:45 - The Role of Gratitude in Life

01:00:05 - The Legacy of Experiences

01:02:30 - Closing Thoughts on Life's Journey

01:04:15 - Jesse’s Upcoming Projects

01:06:00 - Call to Action for Listeners

01:09:30 - Rapid Fire Questions

01:12:15 - The Impact of Community and Relationships

01:15:00 - Final Reflections on Entrepreneurship

01:20:10 - OUTRO

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