This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Tech Companies as Media Companies Becoming Old Hat (317)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

00:00

Is It a Good Idea?

If you're a bigger brand, you should be looking at this as possibility of licensing that you just hat to pay for once, which is cheap. You can wait till it becomes an instant, instant, recognizable brand. Or, i mean, if youwere, youre pes, and then you launch your bord apio club, pes dispensers, right? That's right. Lip stick and shamhoo, and all goes down the line. Oh, i'm sure id puth ito all rpon on. It's just, yas crazy, the the amount of things that you could do. Who knows where is ago? It is very, idis.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app