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938 – How to Create Holy Grail Offers with Kenneth Yu

James Schramko Podcast

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Surfboards

There are certain surf boards that are so desirable, they have year long waiting lists. Mark richards is his game, and he's still extraordinarily sought after. We as surfers would like to think that, if i have this board, i'm going to serf better. The halmak of a good offer is ctually relevancy plus novelty. And we often don't talk about novelty in copywriting. Always talk about swites. But on the mackerel level, what's happening is we live in a world where if you are coaced as a hundred different coaches,. If you have a surf bord as a million different surf boards, it's basing

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