How Viagara Changed the World

When viagara was approved, dorothy wetzell was running the consumer marketing department at fiser. She worked on bladder medication, fertility products and the to day's sponge, the contraceptive id. The first commercial with bob dole definitely kept the focus on viagara as a solution for a medical problem. But within a few years, she decided to pivot when we change the strategy from being about o a courage and being about a taking care of a problem. I mean, for example, viagra is a, is a product that addresses a medical condition, but it has tremendous impact on people's relationships. So there is a big tension between, you know, is this a medical