3min chapter

Lochhead on Marketing cover image

208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam

Lochhead on Marketing

CHAPTER

Cultivating Innovative Thinking Through Unconventional Methods

This chapter explores techniques for developing a mindset that fosters innovative thinking, particularly for newcomers to category design. Focused on 'thinking about thinking,' it presents practical exercises like improv comedy and advocates 'rejecting the premise' to encourage listeners to challenge conventional frameworks.

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