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Kim Caldbeck (Coursera) | Scaling Learners

The CMO Podcast

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How Do You Keep That Discipline?

Every spring we go through three air strategy planning at the company level, and then each of our departments builds on that. We have a three years strategy, from a marketing and calm perspective, that shows what needs to be most different about our department. And so that really gives you that longer term grounding. Then every summer we go through a work force vision exercise, which is much more about skills and cap ities and staffing ratios That will enable us to get towards that three year vision. In the fall, we go into our next year planning cycle,. Both in the three year plan and the one year plan is an opportunity for growth bets, which is a way that we drive innovation and big

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