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I Currency - The Power of the Brand
i didn't get a penny from mister cooper other thano. i focused him on essentially taking this a sim the confident confident information memorandum, creating and helping rebrand the company to currency. We created the story and how currency would essentially become the engine that drove small business is. And the business itself didn't change that much, but he saw how much the power of the brand made the company more valuable sere retlier. It was a huge multiplier. So when he started thinking, and inbaslines, patents had run out, and so he started looking at how to compete with the smile dreck clubs of the world anit.